Journalism Bylines

CNN Underscored Money - 10 great small business ideas for 2024
The entrepreneurial spirit is stronger than ever, with a growing number of individuals exploring innovative ways to start new businesses and generate income. Recent US Census data highlights a small-business boom, showing an average of 440,000 new business applications filed each month between 2021 and 2023—a 46%…

CNN Underscored Money - How to start a 501(c)3: A step-by-step guide
Do you have a great idea for an organization that will contribute to your community? Discover if starting a 501(c)(3) is the right path for you. This structure requires navigating legal requirements and setting up a mission-driven organization capable of making significant impacts.

CNN Underscored Money - HubSpot vs. Salesforce: Which is best in 2024?
If you’re in the market for customer relationship management (CRM) software, two prominent options stand out: HubSpot and Salesforce. As small to medium-sized businesses (SMBs) strive to streamline operations, improve customer engagement and grow, selecting the right CRM is crucial. This guide provides a comprehensive comparison of HubSpot vs…

Gartner Blog - Growing with Gartner: Madeline Enos on Building Exceptional Teams as a Connector Manager
Madeline Enos, Marketing Manager, started her career at Gartner 7 years ago in a media relations role. Since then, she decided to move into a new role on our SEO team and eventually launch a new team. Read on to discover how she leverages Gartner research about Connector Managers to empower her team…