Portfolio / Work Samples
Communications and Research at Preply
Lead communications and researcher for language trends in the English speaking markets (US, UK, CA, AUS, NZ). Research reports and blog articles published here.
RECENT BYLINES
My bylined articles on small business and technology topics.
CNN Underscored Money - 10 great small business ideas for 2024
The entrepreneurial spirit is stronger than ever, with a growing number of individuals exploring innovative ways to start new businesses and generate income…
CNN Underscored Money - How to start a 501(c)3: A step-by-step guide
Do you have a great idea for an organization that will contribute to your community? Discover if starting a 501(c)(3) is the right path for you…
CNN Underscored Money - HubSpot vs. Salesforce: Which is best in 2024?
If you’re in the market for customer relationship management (CRM) software, two prominent options stand out: HubSpot and Salesforce. As small to…
CASE STUDIES
I created a case study program to showcase customer stories and successes. This included interviewing customers, writing articles, producing social media materials, creating lead generation reports, and developing sales enablement resources.
Included.ai - Case Study: Data Insights for New Talent Sources & Building An Inclusive Global Team
GHOSTWRITING
I wrote AI-tech-related content for Gartner Digital Markets under the Capterra brand, published under analyst bylines.
GARTNER (Capterra) - Technologist’s Take on Turning AI Into a Security Asset, Not a Threat
In the world of cybersecurity, many people see Artificial Intelligence (AI) as a double-edged sword of risk and opportunity…
GARTNER (Capterra) - A Marketing Pro’s Tips for Building a Loyal Email Audience
Growing a loyal email audience is a top priority for marketers trying to strengthen customer relationships and drive consistent engagement….
GARTNER (Capterra) - Martech Pro Explains How To Refresh Your Social Strategy with GenAI
The future of AI in social media looks incredibly promising. A recent Capterra survey of 1,680…
PODCAST
I created and produced podcasts to showcase brands.
Capterra - THRIVE podcast: How to Build An Engaged Workforce
Included.ai - "What's Working?" HR Thought Leadership Interview Series. Video: Masterclass in DEI Practice & Theory with Dr. Adrienne Bradford
Google - Collaboration and interview for DEI Recruiting Leadership with Lionel Lee, Google
EXECUTIVE PERSONAL BRANDING AND THOUGHT LEADERSHIP
I showcased Included.ai’s co-founders to establish authority in the diversity, equity, and inclusion tech space. I drafted related articles, email promotions, and social media copy.
Forbes Council - Why Pay Equity Needs To Be Addressed Now bylined by Raghu Gollamudi
Fast Company Op-Ed - Why greater transparency is key to a winning DEI strategy and related social post from Raghu Gollamudi (CEO)
RESEARCH REPORTS
I collaborated with content teams at various brands to develop research reports to gain authority in their vertical, generate leads, and secure media coverage.
Included.ai - Report: State of Diversity Recruiting 2023
Software Advice - How Patients Use Online Reviews (got us a Washington Post mention and hundreds of backlinks from medical websites and publications, building site authority)
GetApp - GetApp’s 2022 Data Security Report—Seven Startling Statistics (annual report refreshed yearly for Cybersecurity Awareness Month).